In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, "engaged" customers?The answers to these questions can be found in The [email protected] Customer, written by Hans Peter Brondmo, one of the Internet's best known and most successful direct marketing experts....
Hardcover: 288 pages
Publisher: HarperBusiness; 1st edition (November 7, 2000)
Product Dimensions: 6.1 x 1 x 9.2 inches
Amazon Rank: 5528636
Format: PDF ePub TXT book
reviews: This book talks a lot about how to create "relationship capital" while mixing theory with real world examples from companies like eBags.com, Victoria's Secret, Palm. It uses both new economy and old economy companies to offer advice on ways any comp...
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